Privacy Policy
Ember Cliff respects the privacy of everyone who reaches out to us. This policy explains what information we collect, how we use it, and the choices available to you.
1. Introduction
Ember Cliff ("we", "us", "our") is an operational turnaround and restructuring advisory firm located at 142 Phetchaburi Road, Thanon Phaya Thai, Ratchathewi, Bangkok 10400, Thailand. We are the data controller for personal information processed through this website and in connection with our advisory engagements.
This Privacy Policy describes how we handle personal data collected through our website, contact forms, and service enquiries. It applies to visitors and prospective clients who interact with us online or by phone. By using our website, you acknowledge that you have read and understood this policy.
If you have any questions about how we handle your information, you are welcome to contact us directly at [email protected] before providing us with any personal data.
2. Data We Collect
Information You Provide Directly
When you submit our contact form or email us, we may collect your name, email address, phone number, and the content of your message. This includes any details you choose to share about your organisation's situation.
Automatically Collected Data
Our website may collect standard technical data including your IP address, browser type, pages visited, referral URLs, and session duration. This is collected through cookies and similar technologies as described in our Cookie Policy.
Legal Basis for Processing
- Consent — for cookies and marketing communications where you have opted in
- Legitimate interests — for responding to enquiries and improving our website
- Contractual necessity — for delivering advisory services you have engaged us to provide
- Legal obligation — where Thai law requires us to retain or disclose records
Retention Periods
Enquiry and contact records are retained for up to 24 months from last contact. Client engagement records are kept for 7 years to meet statutory requirements. Website analytics data is aggregated and anonymised after 14 months. Cookie consent logs are retained for 12 months.
3. How We Use Your Data
We use personal information only for the purposes for which it was collected or for compatible purposes you would reasonably expect.
- Responding to your enquiry and, where relevant, scheduling an initial consultation
- Delivering operational advisory services under an agreed engagement
- Sending follow-up materials or written summaries related to an engagement
- Improving our website and understanding how visitors navigate it
- Meeting legal, regulatory, or contractual obligations
We do not sell, rent, or trade your personal information. We do not use your data for automated decision-making or profiling that would produce legal or similarly significant effects.
Where we share data with third-party service providers (for example, email or website hosting), we ensure those providers process data only on our documented instructions and maintain appropriate safeguards.
4. Data Protection Measures
We apply reasonable and proportionate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, or loss.
Technical Measures
- HTTPS encryption in transit
- Access-controlled hosting environments
- Regular software and dependency updates
Organisational Measures
- Access limited to staff with a clear need
- Confidentiality obligations for all personnel
- Periodic review of data handling practices
In the event of a data breach that presents a risk to your rights, we will notify affected individuals and, where required, the relevant supervisory authority without undue delay and within legally mandated timeframes.
5. Cookies
Our website uses cookies to support basic functionality, remember your preferences, and understand how the site is used. Cookies fall into four categories:
- Essential — required for the website to function; cannot be disabled
- Analytics — help us understand visitor behaviour in aggregate, anonymised form
- Marketing — used to understand engagement with our outreach (optional)
- Preference — remember choices such as language or display settings (optional)
You can review and adjust your cookie preferences at any time on our Cookie Policy page.
6. Your Rights
Under Thailand's Personal Data Protection Act B.E. 2562 (PDPA) and relevant international standards, you have the following rights regarding personal data we hold about you:
Right of Access
Request a copy of the personal data we hold about you.
Right to Rectification
Ask us to correct inaccurate or incomplete information.
Right to Erasure
Request deletion of your data where there is no longer a lawful basis for processing it.
Right to Portability
Receive your data in a structured, machine-readable format where technically feasible.
Right to Object
Object to processing based on our legitimate interests at any time.
Right to Withdraw Consent
Withdraw consent at any time without affecting prior processing.
To exercise any of these rights, email us at [email protected]. We will respond within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with Thailand's Personal Data Protection Committee or the relevant supervisory authority in your jurisdiction.
7. Third-Party Links
Our website may contain links to external websites or resources. These links are provided for convenience and do not constitute an endorsement. We have no control over the content or privacy practices of third-party sites and are not responsible for how they handle personal data. We encourage you to review the privacy notice of any external site you visit.
8. Children's Privacy
Our advisory services are directed exclusively at business leaders and organisations. We do not knowingly collect personal information from individuals under 18 years of age. If you believe a minor has submitted information to us, please contact us at [email protected] and we will promptly remove the data.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last Updated" date at the top of this page will always indicate when the most recent revision was made. We encourage you to review this page periodically. Continued use of our website after a change is published constitutes acceptance of the revised policy.
10. Contact
For privacy-related questions, data subject requests, or concerns, please reach our team using the details below. We aim to acknowledge all requests within five working days.
Ember Cliff
142 Phetchaburi Road, Thanon Phaya Thai, Ratchathewi, Bangkok 10400, Thailand